Strategy, Creative and Everything in Between.
With over seven years of experience in brand marketing, from 4A advertising agencies to transforming local industry brands, Vivian Tang has worked across various industries and scales and specializes in identifying brand characteristics and expanding influence through resource integration. Services cover markets in Canada (Toronto), Taiwan, and China (Shanghai, Beijing). Now based in Asia, offers professional brand consulting and execution services.
Hi 我是Vivian,過去七年多,在品牌行銷領域走過許多地方,從4A廣告代理商時期服務海內外的大型品牌,後來進入台灣本土品牌端負責透過資源整合梳理其形象定位及轉型相關業務,再到成為自由工作者接洽來自各個領域、市場的品牌們。期待繼續帶著這些養分,結合業界各領域的優秀夥伴,和初創的品牌一起找到新的成長方向。
我相信,每個品牌都有它獨特的潛力,關鍵在於如何挖掘核心價值、獨有的“閃光點”,再透過有效的策略和資源整合,把訊息傳遞給正確的人。無論是品牌諮詢、異業合作、企劃、社群經營,還是拍攝規劃,我會根據品牌遇到的問題、現有的資源,提出最適合的解法,期待和大家聊聊,也期待一起碰撞出各種有趣的合作!